On Thursday evening, Kendrick Lamar took the internet by surprise when he released his new video “Humble”, directed by Dave Meyers. The Verge calls this the one video you should watch this week. I hope to meet the person that disagrees, as this video is beyond visually stunning. The video explores the theme of spirituality, religion and personal growth, but seems less about himself and more of a striking message for others, a message for you.
“I remember syrup sandwiches and crumb allowances,
finesse a [ninja] with some counterfeits, but now I’m counting this.”
Humble is the second track that Kendrick has released, just days away from his forthcoming album release slated for April 7th. The video opens with Kendrick standing in solitude under a stream of sunlight, dressed as the young pope and then cuts to an eccentric trap house scene where he’s counting his riches. There are many scenes where he connects ideas around God, religion and greatness as we see it in modern lifestyle—leaving you stuck, rethinking your entire life.
“I’m so fuckin’ sick and tired of the Photoshop
Show me somethin’ natural like afro on Richard Pryor
Show me somethin’ natural like ass with some stretchmarks
Still will take you down right on your mama’s couch in Polo socks, ayy”
For example, do you remember the girl next door? She didn’t wear weaves extensions or waist cinchers, things that today’s woman is all too familiar with. (Myself included). In one scene, Kendrick pays an ode to the ‘real’ image of women and femininity which is contrary to today’s social trends. In fact, it’s contrary to common practice in social media where people maintain a persona outside of who they really are.
But, what happens when your social persona becomes bigger than your true self?
I don’t fabricate it, ayy, most of y’all be fakin’, ayy
I stay modest ’bout it, ayy, she elaborate it, ayy
This that Grey Poupon, that Evian, that TED Talk, ayy
Watch my soul speak, you let the meds talk, ayy
If I kill a nigga, it won’t be the alcohol, ayy
I’m the realest nigga after all, bitch, be humble
Kendrick elevates himself lyrically and visually with this one—setting himself apart from other rappers. He shows us that he doesn’t have to boast or brag, that his talents speak for its self and he is true to his self. This video is a reminder that as quick as you can have success, fame and attraction is as quick as you can loose it. You can be up one day or eating your last meal the next. Stay Humble.
Drop me a note and let me know what you think about Kendrick’s new video.