Today’s entertainment industry continues to thrive at the hands of trend-setters in the game and has become more diverse than ever before. Women across all markets are finding their way to the top of what used to seem like a glass ceiling of your typical men’s club. No matter what the career choice, entertainment lawyers, performing arts, media or PR, there is a place for a woman to thrive at being her own boss. Entertainment and Sports PR agent, Krystle Coleman has proven just that.
“Im so hungry because I am 26, I am a female… and the people at Midori Star Media are all hungry at all times we don’t get comfortable…you always have someone else’s career and livelihood in your hands”. Coleman states.
After much success during undergrad at Florida Memorial University with a BA in PR and minor in journalism, contributing her own column to Global Grind facing challenges in Atlanta and finishing strong with Slip-n-Slide Records in Miami, Florida, Coleman thought it was time to work for herself. In 2009 Krystle Coleman founded Midori Star Media PR and lifestyle marketing boutique based in Miami. While Midori specializes in entertainment and sports, the firm focuses on effective campaigns that will advance the needs of any client.
In her past Coleman has had the pleasure of working with Trina, Rick Ross, Plies, and more! She is currently representing Carmelo Anthony’s label, “Krossover Entertainment” and athletes such as Justin Miller, Macho Harris, Bryant McKinnie, Ray Edwards, Vontae Davis and Dr. Sherry Blake.
Although her preferred choice of work is sports PR, Krystle originally broke into the game when she had the opportunity to intern for Def Jam Records and Slip n Slide Records during her undergrad at Florida Memorial University. The Detroit native did not hesitate to be a initiator in her field and her tenacious drive to be the best landed her a director’s position with Slip-N-Slide Records four years. She then continued to do virtual work from them out of Atlanta upon expanding her network and gang a change of scenery. Coleman realized that working for someone else was not what she wanted for her self and she began thinking of her next move.
“Me and Trina have a really good relationship, I think I was bouncing some ideas off with her and some other people and I just was like I’m gonna launch my own boutique agency” Coleman tells Hiphopcleopatra.
In her grind hard journey, Krystle Coleman takes notes from Kelly Catrone’s book, “Normal Gets You Nowhere”, to strive to be great. Despite the challenges of being a woman in this industry, Coleman perseveres with a strict no fraternizing rule and is stern about her money.
“I am 26, no kids and no boyfriend,” Coleman jokingly says to reiterate how dedicated she is to her business. “I rather get a check any day than sleep with anybody…that’s not how I run my business.”
Midori Star Media has had much success through word of mouth of happy clients and even twitter. The firm is still in its tender years of business, but has offers a variety of services any clients needs. With experience in entertainment, sports and corporate PR This agency and its leader is sure to go far.
“I live, eat, sleep and breathe PR.” – Krystle Coleman
Photos Courtesy of Krystle Coleman